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Atkinson Resort & Country Club
Television Ads
Great creative, repetition and consistency are keys to effective advertising. When developing broadcast TV ads for the Resort, we started by creating a memorable jingle to become the Resort’s theme. To-date, there are four TV ads in the campaign focusing on dining, weddings and special events, business meetings and winter season activities. Each one begins and ends with the jingle and image of the Resort and logo. We’ve received comments comparing the Resort’s jingle to the Foxwoods Casino – not because it’s similar, but because it’s memorable!
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