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Clinton Savings Bank
"Got a minute?" Talking Tonys
To build awareness of a new online mortgage application that gives an answer in just a minute, a high-impact communications vehicle was needed in the bank’s branch lobbies. We recommended development of life-size cardboard cutouts of the bank president (Tony Cali) with motion-sensor sound chips that played for each customer that passed within the sensor range. Soon, all visitors to the bank heard "Got a minute? We’ve got your mortgage." And, within just a few short weeks, hundreds of online applications had been received.
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