mcdougal & duval advertising

Portfolio

Advertising > Print Advertising




Institution for Savings
"Trust" Branding Ad

As the oldest mutual savings bank in the country, the Institution for Savings has proudly served the community for many generations. When several new banks moved into the area, this advertisement was generated to appeal to people’s desire for long-term stability, security and trust. Aside from strengthening the bank’s brand, we were honored by the American Bankers Association (ABA) with a Certificate of Excellence Award.