mcdougal & duval advertising

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TAC Worldwide Companies
This 30 year-old well-respected staffing firm needed a new tagline and look to reflect its transformation to providing strictly technical staffing solutions. Following extensive research and interviews with employees and customers, the new tagline we developed, "technically, the best®" was selected to reflect the company’s technical expertise. The revised logo updates its look without abandoning the equity and familiarity established in the previous logo. In addition, we created a standards guide for consistency to be shared with its multiple field offices across the country.