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Salvation Army
"The Army Behind the Army" Brochure
Designed to appeal to high net-worth donors, this multi-page capital campaign brochure created for the Salvation Army does more than describe its wide range of services for families and adults in need. It also features a custom designed giving program that encourages donors to “join the Army behind the Army,” including the assignment of “ranks” (General, Colonel, Major, etc.) based on donation size. Successful in exceeding the Salvation Army’s goals in its first year, this brochure is still an important fundraising tool in the Army’s arsenal.
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