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Shirley Credit
Union
This event was developed to drive new car loans to this small credit union in Revere, MA. We did our research and found that most people in this part of the state had two interests: big hair and fast cars. So to highlight the credit union’s special car loan rate, we parked a high-performance Ferrari outside the famous Kelly's Roast Beef on Revere Beach on a hot summer day. We recruited local seniors to wear t-shirts that stated: "Call Shirley for the ride of your life" on the back, and Shirley Credit Union's car loan division telephone number on the front. One winner was chosen to receive a free Ferrari rental for the day. The event generated nearly 500 new car loan applications.
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