mcdougal & duval advertising

Portfolio

Strategic Planning

Strategic planning is the foundation on which all marketing and creative efforts are built. We back up all of our creative executions with sound strategy designed to meet your business objectives. Using a highly personal one-to-one approach, our planning process includes: research and evaluation, competitive analysis, target market testing, focus groups, strategic plan development, brand and category development. Please contact us for a more thorough walk-through of our strategic planning process.